Module 9- Actions Dashboard

Choose one of the measurement strategies you've created in a previous week.  Choose one of the KPIs and discuss how you would build an Action Dashboard to improve executive decision making.  Include what would be in each quadrant and why.

The measurement strategy I choose was the strategy created for measuring influences in the community. A key performance indicator for Kroger is to gain exposure from customers in the community and to make sure every customer in the community is registered for a Kroger card. Kroger cards are beneficial both ways. It builds point for Kroger as the company and it is a great marketing tool because users can receive discounts on products and receive coupon offers for frequent purchased items and most customers are always about good sales and discounts.

First Quadrant: Number of people in the community 

This gives Kroger as a company an estimation of how many people as a whole lives in the neighboring locations of the store. We will know how many sales papers to send out and coupon offers. For this quadrant we just need to see numbers just to get straight to the point to see the numbers we are working with and help determine cost estimation for our influence material.

Second Quadrant: Number of people that registered for a Kroger card

We know that everyone in the community are either non- Kroger shopper or people in the community that already shop at Kroger with access to a Kroger card. This quadrant will distribute numeric data of the number of  people that are Kroger shoppers and  using the Kroger card and how many that still shop at Kroger’s but does not have access to the card.

Third Quadrant: Who we need to aim for

This Quadrant gives us the amount of people we need to aim for. This will include a person that does not have access to a Kroger card but should be influenced to register for one. In this quadrant Kroger needs to also come up with some kind of numeric goal of how many people they want to gain that will coincide with the monthly or yearly sales goal.

Fourth Quadrant: Benchmarks 

This quadrant will show graph data about three of Kroger’s competitors. It will show if they offer any type of rewards card and it will show how they are doing in sales. It will also show how big of an influence the cards are if they have it available. I am sure there is some way to obtain this information.

Measurement Best Practices

   I hope this does not seem vague because I am the business type of guy instead of the technical lol...I had a little trouble trying to understand this portion of the assignment. I am using footlocker as well.

 Is your chosen company following these best practices? How?

Now I am know I am not too much of the “technical” person but from what I can see Footlocker is following some of the best practices the Avinash Kaushik listed in the blog. The only thing I noticed that the tags are last on some of them but most of them are listed first. Another thing is the redirects and unique page definitions are good because they work as efficient as possible and the unique page definition is designed for the use of each product listed on the website and request for information from the website. It seems that footlocker videos, flash plays etc. run smoothly as well. 

    How can they improve their measurement practices?

They are following key practices like the unique page definition and key words. I really do not see anything that they need to improve for their measurements. The only thing I can recommend is that they stay intact for what they got going on right now and always look for areas of improvement as the system goes on.

Twitter Measurements- Module 8

Choose a company that has a Twitter profile.  Look at the types of tweets and conversations they are having on their twitter profile. Is the content relevant to their target audience?  Are they engaging their target audience? Using TwitterCounter, evaluate their follower growth and compare them to their competitors (put the twitter handle in the small box that says Show Twitter users).  Using RetweetRank, evaluate their retweet & message amplification and compare it to their competitors.  Use stats.brandtweet.com to evaluate their conversation and compare it to their competitors. In a blog post:

    Report on your findings using TwitterCounter,  RetweetRank & BrandTweet -- how does your company compare to their competitors?

TwitterCounter:

So far, Verizon wireless has 780,716 followers. Looking at the follower’s prediction, Twitter Counter forecasts that Verizon would gain up to 785,835 in the next 15 days. So far Verizon gain 27 followers with in the last 7 days. Verizon’s Competitor AT&T has 164,313 followers and would expect to gain up to 166, 230 in 15 days.

http://twittercounter.com/ATT

http://twittercounter.com/VerizonWireless

Retweet Rank:

Verizon Wireless Retweet Rank: 14,306  http://www.retweetrank.com/@VerizonWireless/

ATT Retweet Rank: 24, 237 http://www.retweetrank.com/@ATT/

Seems that AT&T Rank is slightly higher than Verizons retweet rate. It could be due to the content that is posted to catch consumer’s eye.

BrandTweet:

    Discuss how the company is using their Twitter profile

I can see the Verizon works on twitter the Verizon families like Verizon insider, Verizon USA. They mostly re-tweet each other as they promote products and post what customers are saying about their products.

    Discuss differences & similarities between how the company is using Twitter and how their competitors are: AT&T and Verizon does the same type of tweets to me. There is not really much of a difference. The only difference I see is AT&T promoting their products more on their twitter page. Verizon just seems to have more followers.

    Make recommendations for how they might improve in their use of Twitter to engage their target audience

I suggest that they tweet even more about the products they have. I notice that they don’t have enough of that, especially during a time where Verizon is releasing new phones and things of that nature to get more visibility.

Module 8- Blogging Measurements

Choose a company that has a blog, or evaluate a blog in your company's industry. Looking at a couple of months’ worth of posts, calculate their Raw Author Contribution in Posts per Month and Content Created.  Also, calculate the Conversation Rate and look the blog up on Technorati for an Authority rating.  In a blog post:

    Post the name and link to the blog you are evaluating.

The Blog I am evaluating is Quicken Loans Blog website called ZING! http://www.quickenloans.com/blog/

    Report on your metrics for the blog:

        Raw Author Contribution: Posts per Month & Content Created

Due to the high volume of posts on the particular quicken loans blogging site, I only observed a 4 month time period under the category “zing zone” blog posts. 

November (so far) = 3 post

October= 18 posts

September= 10 posts

August= 19 posts

40 blogging posts / 4 months= 10 

        Conversation Rate

For the conversation rate, most of the blogs have been tweeted, posted on Facebook, or posted on Google plus which shows that the blog has been given attention. No one really commented on the actual zing website. The total social media responses are totaled as followed:

505 FB likes, tweets, Google plus all together/40 post= 12.63

        Technorati Authority= There was nothing available for zing on Technorati for Quicken Loans Zing.

    How might they measure the cost & benefit of their blogging?

Quicken Loans Business IT & Operations department has methods and strategies for keeping track of cost & benefits of blogging. Most of the time people are asking questions about mortgages, giving loan tips, and posting event information. It seem that they are benefiting from its high volume blog posts. 

    Do you have any recommendations on how they might improve their blog?

The only recommendation I have is for Quicken Loans to archive there blogs in categories by month and how many posts were posted, that way it will be easier for people like myself doing an analysis and people of the company itself to keep track and count of the blogging post for measurement purposes. Other than that, I have no other recommendations, it seems the quicken loans blog is very active and a useful tool.