Module 12-- Measurement Plan for Higher Learning

I am going to use the school I have chosen for Grad School. Michigan State University.

Use your mission to define your objectives

·         Providing outstanding undergraduate, graduate, and professional education to promising, qualified students in order to prepare them to contribute fully to society as globally engaged citizen leaders.

So an objective may be to provide students with resources for leadership, internship, mentoring and academic programs to mold students into what the school represents. There goals maybe to always find ways to enhance their curriculum and supportive organizations on campus. These students were qualified enough to take this educational opportunity so the schools objective should have plans to provide the best.  

Identify and prioritize your audience

The audience for Michigan State should be all High school students that meet the academic standard for undergraduate programs. They also should look for students that meet the sporting standards being the Michigan State is a part of the big ten. This will definitely help with the stats and standing of the school when they have students representing them academically.

Establish a benchmark & Metrics

Michigan State can benchmark in two ways. They can benchmark by comparing with another big ten school in terms of the effectiveness of the academic programs. They can also compare their sporting activities.

Pick measuring tool

Some measuring tools will be through high school college fairs to see how big of an impact they have on the students. State can also measure the rate of admissions, acceptance, and the percentage rate of graduation. We can have current students, parents, and alumni rate our academic programing through an online survey. They can also measure the overall turn out for  freshmen orientation/ campus visit day and how many students follow through to attend the school

Analyze and make changes

I think the biggest impact on students is there freshmen year. I think Michigan State should analyze how they affect their freshmen each year. They should seek what attracts the freshmen to the school and what programs and activities that keep them engaged. They should analyze academic support programs to see what can be added and what is working for them to help them succeed in there courses.  This will follow them through their remaining years of college.  They should also analyze financial aid support to help students stay in school.

Module 12-- Content Analysis for Non-Profits

What does the world and media think about the nonprofit?

Unfortunately, River house Inc. does not have any social media connections. The only thing they have is a face book like page with information about the organization and a crisis hot line.

http://www.facebook.com/pages/River-House-Inc/377582601504?sk=info

Does this match their own messaging?

The only media site River house depends on is there on personal website.  It only matches the websites message because they stated on the site that the website serves the people that are in the need for their services.

What recommendations do you have to improve their communications?

In this day and age, I highly recommend that River house Inc.  sign up for a Facebook and twitter account. This will reach out to so many people that are missing out on an opportunity for help.  This will leave a positive impact on the organization and people will be willing to travel to this organization if their situation is bad enough. You will be surprised.

Module 12- Measurement Plan for Non-Profit

Choose a non-profit and follow the steps in KDP's reading to setup a measurement plan.  In a blog post, explain each step and back up any recommendations you make

In February of 2011, I attended Alternative Spring Break with Lawrence Tech Leadership program. We went to Grayling, Michigan and volunteered at River house, Inc. which is a non-profit agency that serves victims of sexual abuse, domestic violence, and homelessness. I am going to use this agency to come up a measuring plan.

 Use your mission to define your objectives

Here is River house mission that is listed on their page:

“The mission of River House, Inc. is to provide safety and services to survivors of domestic and sexual abuse and the homeless population while promoting empowerment through education and advocacy. River House, Inc. has been serving local communities since 1986, by providing crisis counseling, emergency shelter, group counseling and support, as well as legal advocacy and community education.”

Based off of their mission, an objective might be to have the right professionals to provide the right type of counseling to make a positive impact on all of the victims that uses River house facility. They might want to incorporate advertisements that publicize their strengths and there specialty services.

Identify and prioritize your audience

Audience may be geared towards anyone that knows someone that is affected by domestic, sexual violence, and homelessness. River house may also want to partner up with other firms or through other programs that support these types of victims. They also might want to publicize at schools, churches, and even on city council websites in the surrounding area.

Establish a benchmark & Metrics

I think the best approach for this particular organization is to compare its progress from last year. These types of non-profit organization are all working towards the same purpose. These things could also be used as metrics. The things that they would compare to the previous year would be:

·         How many victims did they get on the right track with an success story?

·         How many victims returned after they left?

·         Victims can only stay for 6 months, how many asked for an extension?

·         How many new victims registered each year?

Pick measuring tool

Simply keeping logs of victims, the amount of children registered, and how effective the programs are can all be great measuring tools for these type of non-profits.  We also can measure donations from the outside community and other firms to help support our non-profits. We can also can measure the effectiveness of the website because the website is supposed to help with support of the victims.

“Our website is designed to serve victims and survivors, volunteers willing to help victims and those looking for information about domestic and sexual abuse services in the region served.”

Module 11- BCBS

Discuss how BCBS could measure the results of their communications plan. 

This is where the consumers have an impact on the communication plans. So in this case, I think that BCBS should measure consumer responses and feedback of the plan.  This will help decide which direction to go in so that communication is more effective through various channels.  BCBS should also get an overall scope of how the communication plan impacts every sub group of the Company (organizational, employees, consumers).

How could BCBS-NH measure their communication effectiveness with their own publics?

Just asking for general opinions, I have seen company’s do either door to door survey’s, phone calls, or emails just to see what they want to see out of a company.  Putting on community events, sponsoring and doing health fairs and getting some responses from events like that. BCBS will definitely get some feedback from that especially by BCBS being in the healthcare sector just to keep everyone engaged 

How can BCBS-NH measure the relationships it has with local offices? Be specific.

As far as local offices are concern, we should focus on things like competitors in the success of their productivity, operations, what is the rate of community & public involvement etc.  We should also focus on the areas we lack because all of these have an impact based of communications effectiveness.

Module 11- Communication Across The Sales Channel

Pizza Hut Franchise

I used Pizza hut as my chosen franchise.  Pizza hut basically leaves everything up to its customers.  On the franchisee website it states that:

 “You’re in business for yourself, but not by yourself. Pizza Hut provides innovative approaches to customer engagement and continues a long history of brand awareness with consistent marketing and advertising. “

From those initial statements, our focus points will be on marketing and advertising and customer satisfaction. These are the crucial factors for pizza huts success nationally. I have been to various pizza hut restaurant over my lifetime and I must say that there is reasons as to why they are one of my top favorite restaurant for pizza and it goes beyond the taste. That shows that Pizza hut holds its brand to what they make it out to be. They are serious about advertising and customer satisfaction.

Advertising and Marketing

Each pizza restaurant I have been to be doing well in the advertising and marketing side of business individually. They are very active in their community, good quality commercial’s, billboards/ ad’s, online marketing, and  they have the willingness to do sponsorships for different business and individuals, and the employees play a role in advertising and marketing too based of the image they hold as an employee. I have received great service and Pizza Hut really does make everything about the customer. 

Customer Satisfaction

The customer experience at each pizza hut restaurant in my region has pretty much been the same. The employees are very respectful and welcoming, my food is always fresh, and the service is done in an acceptable timely manner.  Customer engagement is key with this company.  Like any other pizza restaurant, Customers are allowed to mix and match specialty pizzas and pizza hut would actually advertise it. Pizza hut has had different contest and customer can receive prizes. The local pizza hut customer involvement has been a success overall. It seems the communication chains are working properly so I would advise Pizza Hut to keep doing what they are doing.