Critical Few Metrics

I have chosen Twitter Inc. to observe some of their critical few. Here is what as followed:

Twitter Inc.

Few Critical Metrics:

Twitter wants to stabilize growth through user accounts and be known for their services to help consumers build business connections and relationships.  Therefore, a critical metric for twitter is the conversion rate. Twitter would want on focus on their conversion because this will determine the ratio of web users who makes an account and finds twitters services useful. If the users find it useful it definitely will show. Then Twitter will know that they have reached their goals based off the conversion rate.

Another metric Twitter wants to focus on Referring sites and keyword. Twitter should want to measure how people are getting referred to their actual website to make accounts. They want to make sure that these other search engines are effective enough.

Another metric is measuring daily active users. Once a user has made an account twitter wants to focus on often that account is being used. A special term for that is keep track of the user’s visitor loyalty and visitor recency.  Visitor loyalty tells you how often a user’s the website. Visitor recency how long it’s been since an account was used from previous visits.