Measurement Plan- Module 4

 I have decided to do a measurement plan on one of my old employers which is Target.

Define Goal:

 Our goal is to increase Targets online home sales.

Define Success:

 Since we are focusing on increase of sales, we are going to begin with our target.com website. We want to make it as easy and efficient as possible for our customers to view our home/furniture products on our home page with just a few clicks. We want to limit the time spent searching for products. The page will be made up to where the information and products are available right from the homepage.

We also would want to use our social media channels to promote the products more. Since some Target store has limited space to display all furniture goods and other home goods, most of those sales are done online. Creating URLS and posting them on the Facebook/ twitter page and creating hash tags would help in promoting the different sales products. Target would use Google analytic s to measure direct and referral traffic to seek effectiveness.

Determine Public's

Targets Public's would be:

•   Target Shoppers (online and in-store) 
•   Dedicated on-line shoppers
• Women (between the ages of  19-55)

Benchmarks

Target would compare its online sales against two competitors. One would be one of its top competitors which would be Wal-Mart. Another would be considered as an underdog competitor which would be K-Mart/Sears. Target would also take a look at their in-store sales of home goods and furniture.  They could do this using the old-fashion secret shopper’s method by talking too sales associates and doing comparisons.

Key Performance Indicators

Here are some of the Key Performance Indicators as followed:

•   Usage of Target Red Card
• Increase in created user accounts on Target.com
• Number of Checkout rates
•   Increase in home online sales

Target Tool’s

§  At the corporate level of the company they would know exactly how they’re sales are measured online. I would assume that they would use something like Google analytics or Omniture catalyst to monitor and measure online sales.  I know that on the in-store level the registers are set up to where it estimates were we are at in sales.