Economic Value

Economic Value

I see this is being valuable because I think it’s more efficient for Ford consumers to make a decision on the vehicle through the web application customization. It definitely saves time and money. I also think having the web application available on a social media website like Facebook bring publicity to Ford and their products. 

EXAMPLE: Let say the 2013 International Auto Show is coming up and they are doing a special marketing presentation for the Ford Mustang. We all know thousands of people are attending this event.  They even have visitors from out of town for this event. At the auto show, they pose that you can customize and see what feature are available for this Mustang through this application on Facebook. Most people are already users of Facebook so I think it they will be more prone to use it.  With that being said, the average cost for publication booklets for 20,000 people would cost $1131 alone (according to printpelican.com).  Not only ford would save money by using the web app but they will get business worldwide based off the national and international visitors from the auto show and a have an opportunity to build more revenue. This is definitely economically valuable.