Effects on Usability of Website Performance- Module 6

  MODULE 6 - WEBSITE PERFORMANCE

 What were you trying to do?

It was just yesterday, I went on to my favorite hat website (www.lids.com) to purchase a snap-back baseball cap and some skully caps for winter. Usually, I would just go to the Lids store in the nearest mall but I decided to try and search what they had available online. I went searching under the sports tab category listed on the site and I noticed that they had “Greek Gifts” as a merchandise option. So I was trying to see if they had any caps with my fraternity letters stitched on it. So I placed my arrow over the sports tab to scroll down to Greek gifts and the menu would automatically close out.  So I am thinking to myself “MAN, what is going on...!” So I repeated the maneuver four or five times and it kept closing out and it made me frustrated.  So then I went over to the “brands tab” and the arrow scrolled down the list just fine without closing out. After that I went back to the sports tab to scroll down the list and it still closed out.  After that I just closed out the website and said forget it!

    How easy was it to do what you were trying to do?

I believe this was the simplest task that a company could have available for consumers on a website. Simply scrolling down a list of options couldn’t get any easier and straight to the point.

    What would have made it easier?

I think having a list then a “click to select an option” would have been easier. Due to the high amount of material options on the website, lids wanted to have category tabs with a list of materials under each tab. 

    How did your experience impact your perception of the company?

 No, it did not impact my perception about the company in a negative way at all because in a few hours it was working back to normal. Also, I usually go into the actual store and I always receive the best type of service, even if I do not go to the same mall for the Lids store I still receive great service.  I would like to mention if I was a first time visitor to the website and never had an experience inside the actual store my perception probably would have been different and affected negatively.

references: http://www.lids.com