Module 7- Competitive Intelligence

 I apologize for the side way pictures. There was a very frustrated dysfunction with loading up these screenshots below.

For this analysis I am going to compare Ralph Lauren and Lacoste. 

Lacoste is one of Ralph Lauren top competitors. Both Ralph Lauren Polo and Lacoste are both some very popular brands of clothing.

Interest Over Time 

As you can see above Ralph Laurens interest over time is running quite high, especially as it gets to year 2011. Lacoste interest over time is stabilized but not as much as a high interest as Ralph.

Regional Interest

   

 (Above Pictures)
Ralph Lauren: Ralph Lauren’s regional interest is basically all over the map. It makes majority of the United States region and all of Canada.

Lacoste: Lacoste has some mild spots in the U.S. but it completely has high interest in the top half of South America.

Related Terms

As you can see above,  there are many categories under related terms of both Lacoste and Ralph Lauren. I want to focus more on RL online and Lacoste online. Ralph Lauren searching terms are quite high opposed but Lacoste has an actual online shop which is one of the advantages the designer has. 

It is evident that more online shopping is done for Lacoste products as opposed to Ralph Lauren. As long as Ralph Lauren maintains interests globally through marketing campaigns, keeping focus on their target markets, and making online visibility with goals of improvement they should be fine.