Sodexo Case Study

Why might potential employees find Sodexo's content engaging?

If I were a potential employee, I would say Sodexo’s Facebook and twitter page is engaging. What caught my eye is how they labeled all the teams on top the page and asked you to vote on your favorite sports team. Another thing that caught my eye was the pictures that were posted on twitter and Facebook. Posting pictures will gain interest because if I was a customer or potential employee, I would be curious to see what is going on with the company. Therefore I would go through those social media channels like Facebook and twitter to see what type of information I can gather about the company.  I think the available resources like interviews tips and job descriptions will also keep potential employees engaged as well. Colors and design also has to be an attention grabber, If the page is dull, that can deter a customer or potential employee from be interested. Personally, when I see dull pages, the first thing that comes to mind is the webpage being a “knock off” page. Sodexo needs to improve their published design and content.

In what ways is Sodexo using social media to reach their target audiences?

Sodexo target audience ranges from young adults to middle aged. Most people of that age range are more prone to having twitter accounts, blogging accounts, etc. I think this is an excellent way to use the social media and reach out to target audience. Social media is popular for learning about different things or trends that are going on in the world today and for jobs and networking as well (e.g. LinkedIn).

How might Sodexo measure the effectiveness of their individual social networks?

They can measure the comments and the liking of pictures on Facebook. Also the re-tweets that are posted on Twitter by their users and how many followers they may have. This will show how much they are getting themselves out there publicly and it also builds image.