what are your objectives?
FedEx main business objectives maybe to provide top customer service and deliveries in the most efficient time as possible.
Who are your programs target audience?
FedEx target audience maybe Large to small companies, travelers, or pretty much anyone who needs deliveries.
What is important to your audience?
Fast delivery, loyalty, dependability, customer satisfaction, decent expenses.
What motivates them to buy your products?
I would say it is based off the productive services in order for customers to engage in using fedEx as their ways of getting things to their end users.
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