Saturday, September 29, 2012

Landing Page Improvements


Here are something’s that I think will improve this website.

Categorizing by brand- Even though this is Amazon, they have a broad range of different brands of shoes that has a “purple boot option.” Categorizing by brands will help determine popularity through clicks. Also it will help determine which shoe is selling the most. 

Low price to high price option- This would be a great improvement.  Customers like this as an option because it gives them direction as to what they are aiming for price wise and what they are willing to spend as far as quality is concerned. You can measure what low price shoes are having the most clicks as well as popular high priced shoes. Most websites that sells any kind of  merchandise has this low/high price as an option anyway. It is very helpful.

Suggestion options- Some sites have it set up to where you purchase an item (like a purple boot for example) they have other accessories or clothing that will go well with or match the boot. I think this will also help in sales and it also shows trends or popular items go well with the shoe. I know as a customer I would like to see some suggestion options as well instead of having to search for other items to match a purchased item on my own.

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