Module 10-Context Queen

You're a web analyst for a company and are handed the following report on search traffic to your website.  What would you do to provide context to the data?  Explain what context does for your reporting to management.

After looking at the page In terms of adding context, I would simply add a comparison in each category for the previous year. Something that original never gets old and it would keep it’s viewer up to date with its performance. The goal is to always do better and improve from the previous years. Each category will also show what search engine and server the visit are coming from and how many times that server is used. This will show where most of the attention is coming from and show us how we can pick up in areas that we are lacking.  That focus would also tell us what motivates our visitors to comeback and visit the site and show us how to add or improve more features to the site to strike more attention. We can even do annual comparisons from 5 years ago just to give us a percentage on how much we are improving.