Discuss how BCBS could measure the results of their
communications plan.
This is where the consumers have an impact on the
communication plans. So in this case, I think that BCBS should measure consumer
responses and feedback of the plan. This
will help decide which direction to go in so that communication is more
effective through various channels. BCBS
should also get an overall scope of how the communication plan impacts every
sub group of the Company (organizational, employees, consumers).
How could BCBS-NH measure their communication effectiveness
with their own publics?
Just asking for general opinions, I have seen company’s do
either door to door survey’s, phone calls, or emails just to see what they want
to see out of a company. Putting on
community events, sponsoring and doing health fairs and getting some responses
from events like that. BCBS will definitely get some feedback from that especially
by BCBS being in the healthcare sector just to keep everyone engaged
How can BCBS-NH measure the relationships it has with local
offices? Be specific.
As far as local offices are concern, we should focus on
things like competitors in the success of their productivity, operations, what
is the rate of community & public involvement etc. We should also focus on the areas we lack
because all of these have an impact based of communications effectiveness.
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