Choose a
company that has a blog, or evaluate a blog in your company's industry. Looking
at a couple of months’ worth of posts, calculate their Raw Author Contribution
in Posts per Month and Content Created.
Also, calculate the Conversation Rate and look the blog up on Technorati
for an Authority rating. In a blog post:
Post the name and link to the blog you are
evaluating.
The Blog I
am evaluating is Quicken Loans Blog website called ZING! http://www.quickenloans.com/blog/
Report on your metrics for the blog:
Raw Author Contribution: Posts per
Month & Content Created
Due to the
high volume of posts on the particular quicken loans blogging site, I only
observed a 4 month time period under the category “zing zone” blog posts.
November (so
far) = 3 post
October= 18
posts
September=
10 posts
August= 19
posts
40 blogging
posts / 4 months= 10
Conversation Rate
For the
conversation rate, most of the blogs have been tweeted, posted on Facebook, or
posted on Google plus which shows that the blog has been given attention. No one
really commented on the actual zing website. The total social media responses
are totaled as followed:
505 FB
likes, tweets, Google plus all together/40 post= 12.63
Technorati Authority= There was nothing
available for zing on Technorati for Quicken Loans Zing.
How might they measure the cost &
benefit of their blogging?
Quicken
Loans Business IT & Operations department has methods and strategies for
keeping track of cost & benefits of blogging. Most of the time people are
asking questions about mortgages, giving loan tips, and posting event
information. It seem that they are benefiting from its high volume blog posts.
Do you have any recommendations on how they
might improve their blog?
The only recommendation
I have is for Quicken Loans to archive there blogs in categories by month and
how many posts were posted, that way it will be easier for people like myself
doing an analysis and people of the company itself to keep track and count of
the blogging post for measurement purposes. Other than that, I have no other
recommendations, it seems the quicken loans blog is very active and a useful
tool.
No comments:
Post a Comment