Sunday, October 28, 2012

Influencers-Module 7



Top 10 Footlocker Influencers

  • Michael Jordan
  • Footlocker.com
  • Footlocker kids
  • Lady Footlocker
  • NBA/NFL
  • Derrick Rose
  • Addias
  • Nike
  • Scholar Athlete’s
  • Champs Sportswear
  • Gatorade
 The influencers structure for foot locker is quite concrete. All the popular products (Addias Michael Jordan, Derrick Rose etc.) all invest into footlocker to sell and put their products on the map. These products are sold through sub-sectors of the original footlocker (Kids, lady footlocker) which also influences footlocker business. Lastly, you have sponsors like Gatorade, Scholars athletes, NBA/NFL that also makes a big impact and improve visibility for footlocker. The sponsors have also established loyal business relationships with footlocker having the sports industry as one of their target markets. There is relevance amongst all sectors of influencers.

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