Module 7- Competitors & Vital Keywords

Module 7- Competitors & Vital Keywords

I am going to use footlocker for this Module again sense I am seeing to have a lot of fun with this company lol…the goal is to explain in a blog post that the key competitors and vital keywords are. Explain what tools and techniques you used and why.  Share screenshots of your results & explain what recommendations you might make from some of the things I find. 

Since I am not working for the footlocker company, I did a simple search through Yahoo Finance on what competitors are contending with foot locker. I felt that Yahoo Finance would provide me with the most accurate information and this is one of the tools Footlocker can use as a company to see how they’re competitors are doing in comparison to them. Here are some of the following Competitors.

• ·         Finish Line Inc.  ( Direct Competitor)
• ·         The Sports Authority Inc.
• ·         Wal-Mart Stores

Other Competitors to look out for

• •        Foot Action
• •        Dick’s Sporting Good Inc.

Vital Keyword:

Vital Keywords would be what is vital to the company obviously. That will be pertaining to the products they provide for consumers.

·         “Footlocker”

·         “Jordan Shoes”

·         “D-Rose Shoes”

·         “Nike”

·         “Cleats”

·         “Sports Apparel”

·         “Footlocker V.I.P Card”

As we can see the search for “D-Rose Shoe” automatically gives you the first link directly to footlockers website. Then as you scroll down, you see links to the Addias website (which is a product popular for foot locker). You really don’t seeing any links from Footlockers competitors. This goes to show that Footlocker vital keywords leads to exposure but at the same time can lead consumers to the Addias, direct site or Eastbay after they have received search results. Only thing I can recommend is for foot locker to keep marketing and grasping attention through their products (d-rose shoe, Jordans etc.) and keeping them as vital keywords so consumers can have them as a number one option for service.  I don’t really see any issues for this.