Thursday, October 11, 2012

Website Surveying- Module 5


 Website Survey- Module 5

For footlocker I think the original three survey question will go well especially dealing with the type of service they provide. I am going to add an addition eight questions that will help determine quality of service on the website. It is best to keep the question short and straight to the point because we don’t want to overwhelm the customer with questions and deter our quality of service. These questions are well fit as followed. Before customers take survey's, footlocker is good with offering incentives. 

Here is my ideal incentive: 
  • You can either get an extension on your footlocker rewards card
  • Receive a 10% off coupon on your next purchase online or in the store
Survey Questions
  1. What is the purpose of your visit?
  2. Were you able to complete you task?
  3. If not, why or why not?
 Additional Survey questions
  1. Was it easy to find your items online? This will help us determine if customer are finding their merchandise in the most efficient way as possible. This will help us determine how organized our site
  2. How would you rate our user account registration process? Excellent  Good  Fair  Difficult This is a question measuring efficiency too. We want to make sure our customers are all registered for a user account. We do not want our customers becoming frustrated and not registering. Registering helps a lot because it gives us an idea of what products our customers are interested in and what products they usually buy. This also help us with forecasting product quantity and sizes for our customer base.

  3. How would you rate our availability of product sizes online? Excellent  Good  Fair  Difficult.... This question will keep us on track with our size forecasting and how much to keep in stock.
  4. How would you rate our availability of products online? Excellent  Good  Fair  Difficult.... This question will keep us on track with our size forecasting and how much to keep in stock.
  5. Did you have to call customer service for anything?  Usually when a customer calls customer service they are having a difficult accessing things online. We want to avoid customers having to call simply because of difficulties on our website. If so we have to diagnose issues or modify website issues.
  6. Would you recommend using footlocker.com to other customer? Why or why not? If customers are referring others to the website, That is a good indicator that we are staying on top off our goal. Efficient, Accessible, and satisfying service.
  7. Do you shop online often, if so, do you find it beneficial? This is just a general question to see how customers feel about shopping online, particularly at footlocker.com. We want to ensure that they are receiving that same great service online that they would receive from one of our sales associates in the store. Especially if you are referred to the website by one of the sales associates.
  8. If you ordered from here before, did your shipment arrive okay? We want to ensure that our products are arriving to our end users on time. Customers tend to pay close attention to arrival dates and seeing if the company is honoring the arrival date. Footlocker hold their selves responsible for honoring estimated arrival date.


2 comments:

  1. Chris,

    This is an excellent, well thought out post.

    I like that you developed several additional questions -- which I could see FL using in the real world. AV's three questions are a critical point of almost any survey, so they really are excellent to include.

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  2. Very good questions -- you may want to rephrase some of them to use the better to bad scale to make them easier to analyze -- keeping just 1 or 2 as open-ended since they are harder to analyze (but give better info).

    ReplyDelete