I hope this does
not seem vague because I am the business type of guy instead of the technical lol...I had a little trouble trying to understand this portion of the
assignment. I am using footlocker as well.
Is your chosen
company following these best practices? How?
Now I am know I am not too much
of the “technical” person but from what I can see Footlocker is following some
of the best practices the Avinash Kaushik listed in the blog. The only thing I
noticed that the tags are last on some of them but most of them are listed
first. Another thing is the redirects and unique page definitions are good
because they work as efficient as possible and the unique page definition is
designed for the use of each product listed on the website and request for
information from the website. It seems that footlocker videos, flash plays etc.
run smoothly as well.
How can they
improve their measurement practices?
They are following key practices like the unique page
definition and key words. I really do not see anything that they need to
improve for their measurements. The only thing I can recommend is that they
stay intact for what they got going on right now and always look for areas of
improvement as the system goes on.
This assignment was a bit more technical, but also important to understand as a web analyst. A lot of issues come up with measurement due to the structure of the website. I think you did a good job analyzing Footlocker.
ReplyDeleteYes, this assignment involves some knowledge of the web page source code, I do not know how to design web pages, but I think, learn a little basic source code reading skills is helpful.
ReplyDelete