Multichannel Campaign Analysis

• What type of campaigns is your company using?

It is known that footlocker customers want the best in performance and style when it comes to its retail products.  One way Footlocker launch campaigns is by launching marketing & advertising campaigns with NBA all stars. They place the superstars in Ad’s as they model the shoe, some superstars might buy into designing a shoe and having it named by them (e.g. Michael Jordan Retro 3 gym shoes or Carmello Anthony’s M8 gym shoes) Then the superstar is placed in a commercial.  Another way is by pop-up ad’s on websites that footlocker target like Facebook (pop up will probably happen if you add yourself to Facebook group or like the group) you will get pop up ad’s on twitter as well.  Overall, Footlocker does campaigns with like Nike, Jordan etc but one of there biggest campaigns I know of is using  NBA superstars but not limited too because I have seen football players and Golf Tiger Woods as well.

• How might they be able to tell which channels are giving them results?

I think that using the NBA superstars is the best campaigning decision made. The campaign comes during a key selling season for Foot Locker stores, which offers a broad variety of clothing to help complete the fall look. Sneaker fanatics (like myself) will also be able to connect with their favorite NBA athletes through social media channels to share photos and engage in commentary. Multi nation footwear designers like Nike, Addias, and Reebok is also an effective channel for footlocker simply because these companies are doing campaigns on their own. After their campaigns are launched, customers are wondering where can I purchase these Nike and Addias products and that is where footlocker steps up to the plate to provide. 

Comments That I found and liked on YouTube ads
 “At Foot Locker, we know that our customer wants the best in style and performance so that they stand out with confidence, and that’s exactly what we are providing them,” said Foot Locker EVP of Marketing Stacy Cunningham.  “As an authority and source for top men’s athletic footwear and apparel, we pride ourselves on delivering the hottest sneakers and apparel with quality to match. If it’s at Foot Locker, it’s Approved.”

• How can they track results that may flow across online to offline (or vice versa)?

The campaign comes during a key selling season for Foot Locker stores, which offers a broad variety of clothing to help complete the fall look. Sneaker fanatics (like myself) will also be able to connect with our favorite NBA athletes through social media channels (facebook, twitter, YouTube) to share photos and engage in commentary. As a customer, it then motivates us to go out to the store and see what is available. Word of Mouth really does have an affect. Footlocker really has a lot of support and strategies to make their marketing campaigns highly effective.