Sunday, November 25, 2012

Module 11- Communication Across The Sales Channel


Pizza Hut Franchise

I used Pizza hut as my chosen franchise.  Pizza hut basically leaves everything up to its customers.  On the franchisee website it states that:

 “You’re in business for yourself, but not by yourself. Pizza Hut provides innovative approaches to customer engagement and continues a long history of brand awareness with consistent marketing and advertising. “
From those initial statements, our focus points will be on marketing and advertising and customer satisfaction. These are the crucial factors for pizza huts success nationally. I have been to various pizza hut restaurant over my lifetime and I must say that there is reasons as to why they are one of my top favorite restaurant for pizza and it goes beyond the taste. That shows that Pizza hut holds its brand to what they make it out to be. They are serious about advertising and customer satisfaction.
Advertising and Marketing

Each pizza restaurant I have been to be doing well in the advertising and marketing side of business individually. They are very active in their community, good quality commercial’s, billboards/ ad’s, online marketing, and  they have the willingness to do sponsorships for different business and individuals, and the employees play a role in advertising and marketing too based of the image they hold as an employee. I have received great service and Pizza Hut really does make everything about the customer. 

Customer Satisfaction

The customer experience at each pizza hut restaurant in my region has pretty much been the same. The employees are very respectful and welcoming, my food is always fresh, and the service is done in an acceptable timely manner.  Customer engagement is key with this company.  Like any other pizza restaurant, Customers are allowed to mix and match specialty pizzas and pizza hut would actually advertise it. Pizza hut has had different contest and customer can receive prizes. The local pizza hut customer involvement has been a success overall. It seems the communication chains are working properly so I would advise Pizza Hut to keep doing what they are doing.

1 comment:

  1. Great post. I agree with your assessment of Pizza Hut. More often than not, their food and customer service are excellent.

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