Module 10- Long tail- Search Strategies

For footlocker, I feel that the budget is in a good range especially for our tail range. They are spending less money on the visitors that already know about them and they are choosing to spend more money on the people that don’t know about them as a firm. I would recommend that foot locker would add an extra 10% on their head key phases.  That 10% would help during its seasonal time period of special featured products (Jordan releases, back to school sales, Christmas sales, Black Friday etc.) During these times foot locker needs that even-level of exposure especially during those time periods. SEO would be helpful during special featured product periods. After that 10% added in, this would fit perfect into foot lockers budget.  If everything goes well with sales, web marketing, and exposure the company would be more inclined develop a successful ROI for this year.