Module 10- Path Analysis

 A Good Use of Time? Do you agree or disagree with his post? Why? How could your company use Path Analysis? What advantages or disadvantages would path analysis provide?
I agree with AV. as a customer I like what I like. I have different perfences and each company has different products set out for us as consumers. I agree that we should pay close attention to what our consumers need and want and then create a path for that for them to follow. Everyone's website experience might not be the same. I still think we should have some kind of desired outcome though or at least some kind of goal for a specific desired outcome. Striving for a specific goal produces good results in most cases. Foot locker can  simply use path analysis for online sales and customer experiences as well.

The advantage is that path analysis would help define the companies direction and give clarity. I think the only disadvantage is that you are not going to have everyone that see eye to eye with you. Some consumers might not follow the path you intended. That is why we have to work hard for what we got and at least attempt to please every customer and possible gains. Searching for a path is the best method. Doing research on what people want and need first and the establishing that path for people to follow seeems much easier.